Building the Marketing Foundation for a Boutique HR Consulting Firm

Startup Marketing Strategy | Website | Sales Enablement | Business Development

The Challenge:

As a new boutique HR consulting firm, the company needed to establish its marketing presence and create the foundation for business growth. They needed a clear marketing strategy, professional brand materials, a website, and tools to support sales and lead generation.

The Strategy:

Developed the company’s overall marketing strategy and a 90-day launch plan, establishing its positioning, messaging, marketing priorities, and approach to business development.

• Defined the company’s marketing direction and priorities

• Developed positioning and messaging to clearly communicate its value

• Created a 90-day plan focused on building visibility and generating business

• Established the foundation for consistent marketing and sales communication

• Identified opportunities to support lead generation and business development

The Results:

• $60K in revenue generated in the first 90 days

• $230K in 2026 YTD revenue

• $300K in signed contracts by April 2026

• CDSP + LGBTQ+ certifications achieved

• First company website launched

• Website passed an independent marketing-agency audit six months after launch

The Impact:

The marketing foundation gave the company the tools and positioning needed to move from startup to a growing, professional business. In addition to supporting marketing and business development, the work helped shape the company’s business plan for financing and establish a foundation for continued growth. The company is now exploring its next stage of growth, including the potential addition of a full-time employee.