Rebuilding Marketing Operations for an Established Rescue Equipment Manufacturer

Marketing Strategy | Brand & Website | Content Operations | Video | Events | Marketing Execution

The Challenge:

After nearly five years without dedicated marketing support, an established fire rescue equipment manufacturer needed to rebuild and modernize its marketing operations. The company needed updated brand and product materials, a more organized digital infrastructure, stronger marketing communications, and support for ongoing events and product promotion.

The Strategy:

Over a six-month contract, I developed and executed a comprehensive marketing plan while rebuilding the systems, content, and materials needed to support the company’s ongoing marketing efforts.

• Developed a comprehensive marketing plan and marketing priorities

• Organized and cleaned up 13 TB of company data, creating a more manageable digital asset structure

• Updated product photography and refreshed product presentation

• Reviewed and updated user manuals to reflect current product specifications

• Redesigned the company logo and revamped the website

• Traveled to field locations as part of the videography team to produce long-form evergreen product content

• Managed twice-monthly live video productions and social media publishing

• Reworked merchandising and sourced a new vendor

• Planned and coordinated the company’s international annual trade show presence

• Designed new event displays and marketing collateral

• Managed the production, fulfillment, and shipment of promotional merchandise and giveaway materials

The Results:

• 13 TB of company data organized and cleaned

• Brand identity and website refreshed to create a more current and cohesive presence

• Product photography and user manuals updated across the product line

• Evergreen video content created for ongoing product education and marketing

• New merchandising vendor established and promotional materials refreshed

• International trade show presence planned and executed, including displays, collateral, and promotional merchandise

The Impact:

The six-month engagement re-established marketing as an active, organized function within the company. The work created a stronger foundation for brand consistency, product communication, digital content, events, and ongoing marketing execution while bringing years of accumulated marketing assets and materials back into a usable system.