The lesson covers blog strategy, target audiences, SEO, content development, AI in marketing, promotion, multimedia, backlinks, calls to action, and blog auditing. The curriculum was designed to move students from understanding the purpose of a business blog to developing and evaluating their own marketing content.
Project Scope: Curriculum strategy • Content development • Presentation design • Instructional materials • Assessment development • Digital marketing education
Blogging For Marketing
Designed a complete, classroom-ready digital marketing curriculum teaching students how businesses can use blogging as a strategic marketing tool. The project includes a teacher-led presentation, teacher guide, bell ringer, planning worksheet, student assignment, and grading rubric.
Teacher-Led PowerPoint Lesson
Blog Planning/Checklist Worksheet
Teacher Guide
Assignment Criteria & Grading Rubric
Bell Ringer
Blog Audit Bonus Presentation
